Industrial Design

Industrial Design

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What does your product say about you? How does your product handle - is use intuitive, comfortable and enjoyable? How does it look – does appearance communicate quality, accessibility and strength? What if you would like a product with practicality, innovation and aesthetics considered equally? It is possible to take your idea from concept to prototype with the help of an Industrial Designer. 

Design Reliable Products with Cross-Team Collaboration

The Industrial Designer brainstorms, illustrates and models design possibilites to maximize the function of your product's key features. The designer works with Electrical Engineers and Mechanical Engineers to make sure your product's electrical and mechanical components operate as a system. With a breadth of technical and conceptual design knowledge, this Industrial Design team refines your product elements, such as internal architecture, materials, user-interface design and ergonomics.

Test and Prototype Before Production

Progress in the design process is regularly checked with tests and techniques like Proof of Concept, FEA and CAD analysis and human interaction studies. With these checks, weaknesses in materials, appearance, operation and safety are tested. If any concerns are identified before manufacturing, the product design will be revised and improved. Resolving problems in the design process results in lower costs accumulated during manufacturing.  

With 500+ iterations of our tested approach, Focus Product Design brings experience and originality to your product’s Industrial Design.


Our Product Design Services

Product Design

Focus Product Design was founded to give clients a customized, strategic path for product development. From concept sketches through manufacturing, Focus is your partner in each stage of development. Our industrial designers, electrical and mechanical engineers are a passionate group who bring a breadth of diverse, global product development...

Product Architecture

Product Architecture is the design a product's internal system. Product Architecture addresses how internal components interact and function as modular or integral systems. A modular system has physically separate, independently functioning components. An integral system are physically cohesive and interdependently function. Each approach to...

Concept Refinement

Concept Refinement is a deliberation process for choosing a single design. During Concept Refinement, an Industrial Designer generates multiple concept sketches to illustrate the design options of a product.   

Concept Generation

The Creative Process of Generating, Developing and Communicating Design Ideas Concept Generation begins with ideation – a method of brainstorming that is based on the project requirements and design needs. Concept iterations are created by the design team and reviewed by the client until a final concept is chosen. These initial ideas lead to...

On Product Graphics

On Product Graphics may include printed or painted product artwork, product labeling and logo design. Focus's team of highly skilled designers and graphic artists consider how your graphics interplay with product form, materials and appearance, all in pursuit of the best exterior possible.  Could your product be enhanced better consumer...

Form Studies

Form studies are 3D models  used in the concept refinement process of your product development and convey the physical and visual qualities of an object. Why We Use Form Studies in the Development of Certain Concept Designs Form studies enable two important considerations in product development. Firstly, form studies allow users...

User Interface Design

User Interface Design draws Software, Graphic and Industrial designers together to produce user friendly interfaces that are minimal and intuitive. A user interface is the intermediary between the user and the product - a digital screen, hand tool or operator control. User interface architecture is informed by cognitive and motor function studies...


Ergonomics uses the application of anatomical sciences to enhannce user-system interaction. For example, a chair with ergonomic design is user friendly and comfortable. This increase in comfort is the result of reduced muscle fatigue and better antatomical support. Certain repetitive, straining activities can be relieved by Ergonomic Design....

Proof of Concept

A Proof of Concept is a model designed to measure viability in a real-world application. Otherwise known as a Functional Model, Proof of Concept is a prototype that captures key operational functions. 

Human Factors

The study of human factors includes an understanding of the physical, cognitive and social factors of users and their dynamic role in affecting design of machines and devices. User interaction can make or break your product, and designing for positive user interactions is the chief role of an industrial designer when considering human factors....