Industrial Design

Industrial Design

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What does your product say about you? How does your product handle - is use intuitive, comfortable and enjoyable? How does it look – does appearance communicate quality, accessibility and strength? What if you would like a product with practicality, innovation and aesthetics considered equally? It is possible to take your idea from concept to prototype with the help of an industrial designer. 

Design Reliable Products with Cross-Team Collaboration

The industrial designer brainstorms, illustrates and models design possibilites to maximize the function of your product's key features. The designer works with electrical engineers and mechanical engineers to make sure your product's electrical and mechanical components operate as a system. With a breadth of technical and conceptual design knowledge, your industrial design team refines your product elements, such as form, materials, and user-interface design. When developing a product, the designers considers the human factors, such as ergonomics, to create a user-centric experience.

Test and Prototype Before Production

Working with mechanical engineering department, designs are validated with with tests and techniques like Proof of Concept builds, FEA and CAD analysis. With these checks, weaknesses in materials, appearance, operation and safety are tested. If any concerns are identified before manufacturing, the product design will be revised and improved. Resolving problems in the design process results in lower costs accumulated during manufacturing.  

With 500+ iterations of our tested approach, Focus Product Design brings experience and originality to your product’s industrial design.

Carry Your Product Through Industrial Design at Focus

Could your product be enhanced better user experience, consumer appeal and appearance sophistication? Complete the contact form to talk with a team member about how our diverse team of industrial designers can expand your product's potential.

Don’t have a product in the works yet? We are happy to help develop your idea’s potential in a free consultation over the phone with one of our product development experts.


Our Product Design Services

Ideation and Concept Generation

The Creative Process of Generating, Developing and Communicating Design Ideas Concept Generation begins with ideation – a method of brainstorming that is based on the project requirements and design needs. Concept iterations are created by the design team and reviewed by the client until a final concept is chosen. These initial ideas lead to...

Concept Validation Research

In this crucial final phase, we test consumer interest and acceptability with a Concept Validation survey.  Concept Validation measures your results from Phase 1 Concept Generation and New Product Innovation Research through a second, detailed consumer survey. In the survey, consumers rate winning concepts and design features, as well as...


Ergonomics uses the application of anatomical sciences to enhannce user-system interaction. For example, a chair with ergonomic design is user friendly and comfortable. The increase in comfort is the result of reduced muscle fatigue and better antatomical support. Although frequently applied to equiptment and furniture in work and industrial...

Human Factors

The study of human factors includes an understanding of the physical, cognitive and social factors of users and their dynamic role in affecting design of machines and devices. User interaction can make or break your product, and designing for positive user interactions is the chief role of an industrial designer when considering human factors....

On Product Graphics

On Product Graphics may include printed or painted product artwork, product labeling and logo design. Focus's team of highly skilled designers and graphic artists consider how your graphics interplay with product form, materials and appearance, all in pursuit of the best exterior possible.  Could your product be enhanced better consumer...

Form Studies

Form studies are 3D models  used in the concept refinement process of your product development and convey the physical and visual qualities of an object. Why We Use Form Studies in the Development of Certain Concept Designs Form studies enable two important considerations in product development. Firstly, form studies allow users...

User Interface Design

User Interface Design draws software, graphic and industrial designers together to produce user friendly interfaces that are minimal and intuitive. A user interface is the intermediary between the user and the product - a digital screen, hand tool or operator control. User interface architecture is informed by cognitive and motor function studies...